GOOD AMERICAN is designed for a curvier, sexier and stronger shape.
Featuring denim, bodysuits and sweats, the pivotal brand originated from a conversation between co-founders Khloé Kardashian and Emma Grede. They recognized that body ideals have shifted from the straight up-and-down frame favored by the fashion establishment to a fuller, more curvaceous figure.
As leaders in the body positivity movement, the campaign features the GOOD SQUAD—women of all shapes, sizes and backgrounds who represent the brand and its values. The squad are bold and confident in who they are and what they do.
Wherever you shop GOOD AMERICAN, you will find every size in one place.
No size separation necessary.